Arjen Noordeman, born in 1975 in Haarlem, The Netherlands.
Resides in Brooklyn, NY, U.S.A.

Graffiti piqued my interest in letterforms, color and composition. Studying graphic design added understanding of visual communication and developed my craft.

Upon graduating from the Arnhem Academy in 1998 I was devouring every issue of Emigré that came out and also learned of P. Scott Makela whose work I saw in Dutch design magazine ITEMS and his work really blew me away. These things made me crave something more exciting than just a design job, so when I found out that P. Scott was Co-chair with his wife, designer Laurie Haycock-Makela at Cranbrook Academy of Art ... it was an easy choice. I started Cranbrook three months later.

"Agent" means "One who initiates action". An apt metaphore for a graphic designer whith ideas I thought and it was a nickname given to me by friend and artist Skooby Laposky. Now, it refers to that which connects the parts to activate them, much like a chemical agent.

At Cranbrook I met my wife Christie who attended the Ceramics program as well as Mike Essl whom hired me as designer for the company he co-founded, The Chopping Block in New York City in 2000. That was an invaluable experience (and a lot of fun, too).

After a year in broadcast design in The Netherlands, I was an independent designer working with a few of the best interactive design firms in Amsterdam, The Netherlands. I married Christie on November 3rd in Rotterdam, The Netherlands

After that I divided my time between New York City and the beautiful Berkshires in Western Massachusetts where I was Design Director for the Massachusetts Museum of Contemporary Art for two years.

In 2006 I founded ELASTICBRAND, llc in New York City with Chistie Wright and work as Art Director in Marketing and Advertising, for BRAVO TV and the Nickelodeon Channel.